Even the most innovative circular business model will fall short if consumers don’t buy, use, or dispose of products in the right way.

At Pristean Sustainability Consulting, we help businesses design effective consumer behaviour change strategies that make circular business models work in practice. Our approach focuses on positively influencing and gently nudging consumers toward sustainable choices that align with your business goals.

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How we support you

We use proven behavioral insights and practical tools, such as:

• Choice architecture – making circular options the easy choice.

• Digital nudging – guiding sustainable decisions online.

• In-store interventions – influencing decisions at the point of purchase.

• Strategic information – providing the right message at the right time.

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Tailored to your business

We start by analysing your business model to identify where consumer behavior
change is most critical. From there, we:

• Map consumer values and decision drivers.

• Design a consumer behaviour change strategy for you.

• Pre-test interventions through surveys and focus groups.

• Test products, messages, and campaigns with A/B testing.

• Monitor and adjust strategies for continuous improvement.

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With Pristean, you’ll gain evidence-based strategies to engage your consumers, strengthen your circular business model, and drive lasting impact.